”Thanks to Sendcloud we are now able to ship out a lot more packages in just one day, right from our kitchen.
Combining skills and aspirations to get a better work/life balance
10 years ago, Nick stopped working to look after the couple’s two children. Once the kids were settled in school, he decided to return to work. He wanted to show that parental role models could be caring, attentive fathers at the same time as building a successful business on their own terms. Jason has a background in e-commerce, website management, sales and procurement so they decided to focus on building an online business.
The Sweetie Shoppie’s key customer demographic is women aged 25-45, but they are looking to increase their reach. Nick and Jason are already working towards expanding into B2B in order to secure regular sales forecasts and move the business forward. Their primary goal for 2022 is to target companies that organise weddings and baby showers, as well as a variety of other business events.
Finding room to grow
When we started Sweetie Shoppie our biggest challenge was striking the right balance between managing a business successfully from home and being able to take care of our two children, one of whom has disabilities. We still haven’t achieved this balance but we are aware of it in everything we do.
Like many people, our efforts to separate work and home life have been compromised by the COVID-19 pandemic. This was especially tough when it came to shipping our products. We started Sweetie Shoppie with a quarter of our kitchen space dedicated to the business. This quickly became half the kitchen, quarter of the front room, half the hallway and some of the space under the stairs. Now, it is any space available! The shed outside is full of boxes, and the back of the car and the side of the house are stuffed with packaging. It’s a strange situation to live like that!